Deal Sheet: 2026 Highlander Platinum AWD

Gregg Young Toyota of Columbus · Columbus, NE · VIN: 5TDKDRBH3TS612229

Negotiation Guide

Opening Offer

$54,641

Fair Price

$56,141

Walk Away Above

$56,282

• Recent buyers paid ~$12 above MSRP
• Sitting 41 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$50,216

Est. Invoice$51,344

Holdback (est.)$1,128

MSRP (Sticker)$56,422

Asking Price$56,422

Markup$0

Est. Dealer Margin on This Car$6,206

Percentile58% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$775

Avg Markup (Highlander)$0

% Below MSRP96%

Avg Days to Sell42 days

Avg Sold Markup-$851

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