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Deal Sheet: 2026 Highlander Platinum AWD
Bob Johnson Toyota · Rochester, NY · VIN: 5TDKDRBH3TS611856
This Is Already a Great Deal
Opening Offer
$54,579
Asking Price
$56,267
Max Price
$56,267
- • Recent buyers paid ~$12 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $12 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,078
Est. Invoice$51,203
Holdback (est.)$1,125
MSRP (Sticker)$56,267
Asking Price$56,267
Markup$0
Est. Dealer Margin on This Car$6,189
Percentile58% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory491 vehicles
Avg Markup (All Models)-$29
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$178
Price History
Jun 20, 2026$56,267 → $56,757(+$490)
Jun 27, 2026$56,757 → $56,267(-$490)
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