Deal Sheet: 2026 Highlander Platinum AWD

Robinson Toyota · Jackson, TN · VIN: 5TDKDRBH3TS31B335

Negotiation Guide

Opening Offer

$55,260

Fair Price

$56,760

Walk Away Above

$56,754

• Recent buyers paid ~$12 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,506

Est. Invoice$51,641

Holdback (est.)$1,135

MSRP (Sticker)$56,748

Asking Price$57,548

Markup+$800

Est. Dealer Margin on This Car$7,042

Percentile86% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)+$852

Avg Markup (Highlander)+$800

% Below MSRP0%

Avg Days to Sell35 days

Avg Sold Markup+$778

Price History

Jul 11, 2026$58,746 → $57,548(-$1,198)

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