Deal Sheet: 2026 Highlander Platinum AWD

Crown Toyota · Holland, MI · VIN: 5TDKDRBH3TS31A816

Negotiation Guide

Opening Offer

$56,114

Fair Price

$57,614

Walk Away Above

$57,590

• Recent buyers paid ~$47 above MSRP

Price Breakdown

Est. Dealer Cost$51,235

Est. Invoice$52,386

Holdback (est.)$1,151

MSRP (Sticker)$57,567

Asking Price$57,881

Markup+$314

Est. Dealer Margin on This Car$6,646

Percentile72% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold680

Avg Markup+$47

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$314

Avg Markup (Highlander)+$314

% Below MSRP39%

Avg Days to Sell29 days

Avg Sold Markup-$317

Price History

Jul 8, 2026$57,307 → $57,621(+$314)

Jul 10, 2026$57,621 → $57,881(+$260)

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