Deal Sheet: 2026 Highlander Platinum AWD

Chuck Hutton Toyota · Memphis, TN · VIN: 5TDKDRBH3TS31A427

Negotiation Guide

Opening Offer

$55,495

Fair Price

$56,995

Walk Away Above

$56,989

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,715

Est. Invoice$51,855

Holdback (est.)$1,140

MSRP (Sticker)$56,983

Dealer Add-Ons (DIA)+$1,978

Asking Price$58,961

Markup+$1,978

Markup includes $1,978 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,246

Percentile96% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)+$1,181

Avg Markup (Highlander)+$1,978

% Below MSRP17%

Avg Days to Sell30 days

Avg Sold Markup+$970

Cheaper Highlander Platinum AWD Inventory

Canobie Lake ToyotaSalem, NH

-$4,692$53,48948d

Evans ToyotaFort Wayne, IN

-$4,621$51,76232d

Canobie Lake ToyotaSalem, NH

-$4,566$52,70632d

Hometown ToyotaOntario, OR

-$4,426$53,17115d

Canobie Lake ToyotaSalem, NH

-$4,192$53,08019d

Toyota of KeeneEast Swanzey, NH

-$4,014$52,99829d

AutoNation Toyota Buena ParkBuena Park, CA

-$3,870$53,2236d

Vic Vaughan Toyota of BoerneBoerne, TX

-$3,828$54,05129d

Space City ToyotaHumble, TX

-$3,828$54,05128d

Space City ToyotaHumble, TX

-$3,828$54,05115d