Deal Sheet: 2026 Highlander Platinum AWD

Lithia Toyota · Medford, OR · VIN: 5TDKDRBH3TS30J920

This Is Already a Great Deal

Opening Offer

$53,600

Asking Price

$55,258

Max Price

$55,258

• Recent buyers paid ~$59 above MSRP
• Asking price is already $1,059 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$50,070

Est. Invoice$51,195

Holdback (est.)$1,125

MSRP (Sticker)$56,258

Asking Price$55,258

Markup-$1,000

Est. Dealer Margin on This Car$5,188

Percentile5% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold664

Avg Markup+$59

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP63%

Avg Days to Sell27 days

Dealer Profile

Inventory252 vehicles

Avg Markup (All Models)-$1,489

Avg Markup (Highlander)-$1,000

% Below MSRP98%

Avg Days to Sell36 days

Avg Sold Markup-$1,116

Price History

Jul 12, 2026$54,858 → $55,258(+$400)

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