Deal Sheet: 2026 Highlander Platinum AWD

Toyota of Santa Fe · Santa Fe, NM · VIN: 5TDKDRBH3TS30J254

Negotiation Guide

Opening Offer

$56,244

Fair Price

$57,744

Walk Away Above

$57,738

• Recent buyers paid ~$12 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$51,381

Est. Invoice$52,536

Holdback (est.)$1,155

MSRP (Sticker)$57,732

Asking Price$58,111

Markup+$379

Est. Dealer Margin on This Car$6,730

Percentile72% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$786

Avg Markup (Highlander)+$379

% Below MSRP55%

Avg Days to Sell37 days

Avg Sold Markup-$703

Price History

Jun 20, 2026$58,090 → $57,711(-$379)

Jun 26, 2026$57,711 → $58,111(+$400)

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