Deal Sheet: 2026 Highlander Platinum AWD

Chuck Hutton Toyota · Memphis, TN · VIN: 5TDKDRBH3TS29J339

Negotiation Guide

Opening Offer

$54,368

Fair Price

$55,868

Walk Away Above

$56,070

• Recent buyers paid ~$12 above MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$50,083

Est. Invoice$51,208

Holdback (est.)$1,125

MSRP (Sticker)$56,273

Dealer Add-Ons (DIA)+$1,978

Asking Price$58,251

Markup+$1,978

Markup includes $1,978 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,168

Percentile96% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)+$1,181

Avg Markup (Highlander)+$1,978

% Below MSRP17%

Avg Days to Sell30 days

Avg Sold Markup+$958

Price History

Jun 5, 2026$57,321 → $57,851(+$530)

Jun 26, 2026$57,851 → $58,251(+$400)

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