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Deal Sheet: 2026 Highlander Platinum AWD
Coad Toyota · Cape Girardeau, MO · VIN: 5TDKDRBH3TS29J129
Negotiation Guide
Opening Offer
$54,620
Fair Price
$56,120
Walk Away Above
$56,334
- • Recent buyers paid ~$12 above MSRP
- • Sitting 48 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,328
Est. Invoice$51,459
Holdback (est.)$1,131
MSRP (Sticker)$56,548
Asking Price$56,847
Markup+$299
Est. Dealer Margin on This Car$6,519
Percentile71% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory131 vehicles
Avg Markup (All Models)-$1,314
Avg Markup (Highlander)+$299
% Below MSRP52%
Avg Days to Sell35 days
Avg Sold Markup-$1,190
Price History
Jun 5, 2026$57,352 → $56,148(-$1,204)
Jun 12, 2026$56,148 → $56,447(+$299)
Jun 26, 2026$56,447 → $56,847(+$400)
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