Deal Sheet: 2026 Highlander Platinum AWD

Joseph Toyota of Cincinnati · Cincinnati, OH · VIN: 5TDKDRBH3TS29I733

Negotiation Guide

Opening Offer

$55,260

Fair Price

$56,760

Walk Away Above

$56,754

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,506

Est. Invoice$51,641

Holdback (est.)$1,135

MSRP (Sticker)$56,748

Asking Price$57,146

Markup+$398

Est. Dealer Margin on This Car$6,640

Percentile73% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$631

Avg Markup (Highlander)+$398

% Below MSRP46%

Avg Days to Sell27 days

Avg Sold Markup-$361

Price History

Jun 14, 2026$56,486 → $56,746(+$260)

Jun 26, 2026$56,746 → $57,146(+$400)

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