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Deal Sheet: 2026 Highlander Platinum AWD
Landers Toyota · Little Rock, AR · VIN: 5TDKDRBH3TS29I716
Negotiation Guide
Opening Offer
$56,416
Fair Price
$57,916
Walk Away Above
$57,898
- • Recent buyers paid ~$37 above MSRP
Price Breakdown
Est. Dealer Cost$51,512
Est. Invoice$52,670
Holdback (est.)$1,158
MSRP (Sticker)$57,879
Dealer Add-Ons (DIA)+$599
Asking Price$58,478
Markup+$599
Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,966
Percentile82% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold662
Avg Markup+$37
Median Markup$0
Best Deal-$4,568
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory520 vehicles
Avg Markup (All Models)-$719
Avg Markup (Highlander)+$599
% Below MSRP45%
Avg Days to Sell25 days
Avg Sold Markup-$598
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