← Vehicle Details
Deal Sheet: 2026 Highlander Platinum AWD
Coad Toyota Paducah · Paducah, KY · VIN: 5TDKDRBH3TS29I537
Negotiation Guide
Opening Offer
$54,456
Fair Price
$55,956
Walk Away Above
$56,170
- • Recent buyers paid ~$12 above MSRP
- • Sitting 48 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,181
Est. Invoice$51,309
Holdback (est.)$1,128
MSRP (Sticker)$56,383
Dealer Add-Ons (DIA)+$449
Asking Price$57,231
Markup+$848
Markup includes $449 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$7,050
Percentile86% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory86 vehicles
Avg Markup (All Models)-$342
Avg Markup (Highlander)+$848
% Below MSRP52%
Avg Days to Sell31 days
Avg Sold Markup-$356
Price History
Jun 7, 2026$57,517 → $56,432(-$1,085)
Jun 20, 2026$56,432 → $56,831(+$399)
Jun 26, 2026$56,831 → $57,231(+$400)
Cheaper Highlander Platinum AWD Inventory
Canobie Lake ToyotaSalem, NH
-$4,692$53,48948d
Evans ToyotaFort Wayne, IN
-$4,621$51,76232d
Canobie Lake ToyotaSalem, NH
-$4,566$52,70632d
Hometown ToyotaOntario, OR
-$4,426$53,17115d
Canobie Lake ToyotaSalem, NH
-$4,192$53,08019d
Toyota of KeeneEast Swanzey, NH
-$4,014$52,99829d
AutoNation Toyota Buena ParkBuena Park, CA
-$3,870$53,2236d
Vic Vaughan Toyota of BoerneBoerne, TX
-$3,828$54,05129d
Space City ToyotaHumble, TX
-$3,828$54,05128d
Space City ToyotaHumble, TX
-$3,828$54,05115d