Deal Sheet: 2026 Highlander Platinum AWD

Rogers Toyota · Lewiston, ID · VIN: 5TDKDRBH2TS613761

Negotiation Guide

Opening Offer

$54,420

Fair Price

$55,920

Walk Away Above

$55,914

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$49,758

Est. Invoice$50,876

Holdback (est.)$1,118

MSRP (Sticker)$55,908

Asking Price$56,108

Markup+$200

Est. Dealer Margin on This Car$6,350

Percentile67% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$1,811

Avg Markup (Highlander)+$200

% Below MSRP70%

Avg Days to Sell37 days

Avg Sold Markup-$1,634

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