Deal Sheet: 2026 Highlander Platinum AWD

AutoNation Toyota Mall of Georgia · Buford, GA · VIN: 5TDKDRBH2TS613226

Negotiation Guide

Opening Offer

$59,099

Fair Price

$60,599

Walk Away Above

$60,593

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$53,922

Est. Invoice$55,134

Holdback (est.)$1,212

MSRP (Sticker)$60,587

Asking Price$61,785

Markup+$1,198

Est. Dealer Margin on This Car$7,863

Percentile91% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)+$441

Avg Markup (Highlander)+$1,198

% Below MSRP26%

Avg Days to Sell21 days

Avg Sold Markup+$558

Price History

Jul 1, 2026$61,385 → $61,785(+$400)

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