Deal Sheet: 2026 Highlander Platinum AWD

Toyota on Nicholasville · Nicholasville, KY · VIN: 5TDKDRBH2TS35B065

Negotiation Guide

Opening Offer

$56,199

Fair Price

$57,699

Walk Away Above

$57,693

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,341

Est. Invoice$52,495

Holdback (est.)$1,154

MSRP (Sticker)$57,687

Asking Price$58,486

Markup+$799

Est. Dealer Margin on This Car$7,145

Percentile85% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory252 vehicles

Avg Markup (All Models)-$57

Avg Markup (Highlander)+$799

% Below MSRP24%

Avg Days to Sell31 days

Avg Sold Markup-$47

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