Deal Sheet: 2026 Highlander Platinum AWD

White's Toyota of Lima · Lima, OH · VIN: 5TDKDRBH2TS33A569

Negotiation Guide

Opening Offer

$55,509

Fair Price

$57,009

Walk Away Above

$57,003

• Recent buyers paid ~$12 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,727

Est. Invoice$51,867

Holdback (est.)$1,140

MSRP (Sticker)$56,997

Dealer Add-Ons (DIA)+$1,299

Asking Price$58,296

Markup+$1,299

Markup includes $1,299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,569

Percentile93% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)+$911

Avg Markup (Highlander)+$1,299

% Below MSRP9%

Avg Days to Sell32 days

Avg Sold Markup+$6

Price History

Jul 10, 2026$59,391 → $58,296(-$1,095)

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