Deal Sheet: 2026 Highlander Platinum AWD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 5TDKDRBH2TS32A463

Negotiation Guide

Opening Offer

$56,956

Fair Price

$58,456

Walk Away Above

$58,450

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$52,015

Est. Invoice$53,184

Holdback (est.)$1,169

MSRP (Sticker)$58,444

Asking Price$59,642

Markup+$1,198

Est. Dealer Margin on This Car$7,627

Percentile91% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$745

Avg Markup (Highlander)+$1,198

% Below MSRP12%

Avg Days to Sell23 days

Avg Sold Markup+$614

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