Deal Sheet: 2026 Highlander Platinum AWD

Caldwell Toyota · Conway, AR · VIN: 5TDKDRBH2TS30J892

Negotiation Guide

Opening Offer

$56,327

Fair Price

$57,827

Walk Away Above

$57,803

• Recent buyers paid ~$47 above MSRP

Price Breakdown

Est. Dealer Cost$51,424

Est. Invoice$52,580

Holdback (est.)$1,156

MSRP (Sticker)$57,780

Asking Price$57,909

Markup+$129

Est. Dealer Margin on This Car$6,485

Percentile63% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold680

Avg Markup+$47

Median Markup$0

Best Deal-$4,568

Worst Deal+$4,995

% Sold Below MSRP64%

Avg Days to Sell27 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$308

Avg Markup (Highlander)+$129

% Below MSRP16%

Avg Days to Sell23 days

Avg Sold Markup-$449

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