Deal Sheet: 2026 Highlander Platinum AWD

Findlay Toyota · Henderson, NV · VIN: 5TDKDRBH2TS30J519

Negotiation Guide

Opening Offer

$54,875

Fair Price

$56,375

Walk Away Above

$56,369

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,163

Est. Invoice$51,290

Holdback (est.)$1,127

MSRP (Sticker)$56,363

Dealer Add-Ons (DIA)+$1,595

Asking Price$58,457

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,294

Percentile97% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Highlander)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,025

Price History

Jun 26, 2026$58,057 → $58,457(+$400)

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