Deal Sheet: 2026 Highlander Platinum AWD

Dan Deery Toyota · Cedar Falls, IA · VIN: 5TDKDRBH2TS30J259

Negotiation Guide

Opening Offer

$55,604

Fair Price

$57,104

Walk Away Above

$57,098

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,812

Est. Invoice$51,954

Holdback (est.)$1,142

MSRP (Sticker)$57,092

Asking Price$57,272

Markup+$180

Est. Dealer Margin on This Car$6,460

Percentile65% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (Highlander)+$180

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$753

Price History

Jun 26, 2026$56,872 → $57,272(+$400)

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