Deal Sheet: 2026 Highlander Platinum AWD

Dan Deery Toyota · Cedar Falls, IA · VIN: 5TDKDRBH2TS29J378

Negotiation Guide

Opening Offer

$55,230

Fair Price

$56,730

Walk Away Above

$56,936

• Recent buyers paid ~$12 above MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$50,856

Est. Invoice$51,999

Holdback (est.)$1,143

MSRP (Sticker)$57,142

Asking Price$57,322

Markup+$180

Est. Dealer Margin on This Car$6,466

Percentile65% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (Highlander)+$180

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$753

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