Deal Sheet: 2026 Highlander Platinum AWD

Toyota of Montgomery · Montgomery, AL · VIN: 5TDKDRBH2TS29J333

Negotiation Guide

Opening Offer

$56,844

Fair Price

$58,344

Walk Away Above

$58,338

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,915

Est. Invoice$53,082

Holdback (est.)$1,167

MSRP (Sticker)$58,332

Asking Price$59,327

Markup+$995

Est. Dealer Margin on This Car$7,412

Percentile89% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (Highlander)+$995

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$61

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