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Deal Sheet: 2026 Highlander Platinum AWD
Stephen Wade Toyota · St. George, UT · VIN: 5TDKDRBH2TS29I934
Negotiation Guide
Opening Offer
$55,394
Fair Price
$56,894
Walk Away Above
$57,101
- • Recent buyers paid ~$12 above MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,003
Est. Invoice$52,149
Holdback (est.)$1,146
MSRP (Sticker)$57,307
Asking Price$57,806
Markup+$499
Est. Dealer Margin on This Car$6,803
Percentile81% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory225 vehicles
Avg Markup (All Models)+$293
Avg Markup (Highlander)+$499
% Below MSRP7%
Avg Days to Sell33 days
Avg Sold Markup-$341
Price History
Jun 16, 2026$58,016 → $57,406(-$610)
Jun 26, 2026$57,406 → $57,806(+$400)
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