Deal Sheet: 2026 Highlander Platinum AWD

Toyota of Grand Rapids · S.E.", MI · VIN: 5TDKDRBH2TS26A183

This Is Already a Great Deal

Opening Offer

$54,739

Asking Price

$56,432

Max Price

$56,432

• Recent buyers paid ~$27 above MSRP
• Asking price is already $27 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$50,224

Est. Invoice$51,353

Holdback$1,129

MSRP (Sticker)$56,432

Asking Price$56,432

Markup$0

Dealer Margin on This Car$6,208

Percentile66% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold651

Avg Markup+$27

Median Markup$0

Best Deal-$5,086

Worst Deal+$6,695

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$958

Avg Markup (Highlander)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$819

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