Deal Sheet: 2026 Highlander Platinum AWD

Heritage Toyota Owings Mills · Owings Mills, MD · VIN: 5TDKDRBH1TS613833

Negotiation Guide

Opening Offer

$55,654

Fair Price

$57,154

Walk Away Above

$57,148

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,856

Est. Invoice$51,999

Holdback (est.)$1,143

MSRP (Sticker)$57,142

Asking Price$57,942

Markup+$800

Est. Dealer Margin on This Car$7,086

Percentile86% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)+$517

Avg Markup (Highlander)+$800

% Below MSRP22%

Avg Days to Sell19 days

Avg Sold Markup+$545

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