Deal Sheet: 2026 Highlander Platinum AWD

Toyota of Montgomery · Montgomery, AL · VIN: 5TDKDRBH1TS31A572

Negotiation Guide

Opening Offer

$58,418

Fair Price

$59,918

Walk Away Above

$59,912

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$53,316

Est. Invoice$54,514

Holdback (est.)$1,198

MSRP (Sticker)$59,906

Asking Price$60,901

Markup+$995

Est. Dealer Margin on This Car$7,585

Percentile89% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory377 vehicles

Avg Markup (All Models)-$47

Avg Markup (Highlander)+$995

% Below MSRP38%

Avg Days to Sell23 days

Avg Sold Markup+$67

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