Deal Sheet: 2026 Highlander Platinum AWD

J. Allen Toyota · Gulfport, MS · VIN: 5TDKDRBH1TS31A359

Negotiation Guide

Opening Offer

$56,481

Fair Price

$57,981

Walk Away Above

$57,975

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,592

Est. Invoice$52,752

Holdback (est.)$1,159

MSRP (Sticker)$57,969

Asking Price$58,394

Markup+$425

Est. Dealer Margin on This Car$6,802

Percentile76% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$653

Avg Markup (Highlander)+$425

% Below MSRP50%

Avg Days to Sell22 days

Avg Sold Markup-$564

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