Deal Sheet: 2026 Highlander Platinum AWD

Berlin City Toyota of Portland · Portland, ME · VIN: 5TDKDRBH1TS30J706

Negotiation Guide

Opening Offer

$54,895

Fair Price

$56,395

Walk Away Above

$56,389

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,181

Est. Invoice$51,309

Holdback (est.)$1,128

MSRP (Sticker)$56,383

Asking Price$57,182

Markup+$799

Est. Dealer Margin on This Car$7,001

Percentile85% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$960

Avg Markup (Highlander)+$799

% Below MSRP60%

Avg Days to Sell35 days

Avg Sold Markup-$1,626

Price History

Jun 26, 2026$55,983 → $56,383(+$400)

Jul 15, 2026$56,383 → $57,182(+$799)

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