Deal Sheet: 2026 Highlander Platinum AWD

Ken Garff Toyota Cheyenne · Cheyenne, WY · VIN: 5TDKDRBH0TS612950

Negotiation Guide

Opening Offer

$55,693

Fair Price

$57,193

Walk Away Above

$57,187

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$50,891

Est. Invoice$52,035

Holdback (est.)$1,144

MSRP (Sticker)$57,181

Asking Price$57,980

Markup+$799

Est. Dealer Margin on This Car$7,089

Percentile85% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$297

Avg Markup (Highlander)+$400

% Below MSRP80%

Avg Days to Sell40 days

Avg Sold Markup-$167

Price History

Jun 25, 2026$57,181 → $57,980(+$799)

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