Deal Sheet: 2026 Highlander Platinum AWD

Toyota Santa Monica · Santa Monica, CA · VIN: 5TDKDRBH0TS35A318

This Is Already a Great Deal

Opening Offer

$53,804

Asking Price

$55,468

Max Price

$55,468

• Recent buyers paid ~$12 above MSRP
• Asking price is already $927 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$50,181

Est. Invoice$51,309

Holdback (est.)$1,128

MSRP (Sticker)$56,383

Asking Price$55,468

Markup-$915

Est. Dealer Margin on This Car$5,287

Percentile6% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)-$428

Avg Markup (Highlander)-$915

% Below MSRP74%

Avg Days to Sell32 days

Avg Sold Markup-$420

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