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Deal Sheet: 2026 Highlander Platinum AWD
Marthaler Toyota of Ashland · Ashland, WI · VIN: 5TDKDRBH0TS35A206
This Is Already a Great Deal
Opening Offer
$57,167
Asking Price
$58,935
Max Price
$58,935
- • Recent buyers paid ~$12 above MSRP
- • Asking price is already $12 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,452
Est. Invoice$53,631
Holdback (est.)$1,179
MSRP (Sticker)$58,935
Asking Price$58,935
Markup$0
Est. Dealer Margin on This Car$6,483
Percentile58% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$159
Avg Markup (Highlander)$0
% Below MSRP99%
Avg Days to Sell38 days
Avg Sold Markup-$110
Price History
Jul 18, 2026$56,435 → $58,935(+$2,500)
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