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Deal Sheet: 2026 Highlander Platinum AWD
Webb Toyota · Farmington, NM · VIN: 5TDKDRBH0TS33A747
This Is Already a Great Deal
Opening Offer
$53,043
Asking Price
$54,684
Max Price
$54,684
- • Recent buyers paid ~$12 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,711 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,181
Est. Invoice$51,309
Holdback (est.)$1,128
MSRP (Sticker)$56,383
Dealer Add-Ons (DIA)+$389
Asking Price$54,684
Markup-$1,699
Est. Dealer Margin on This Car$4,503
Percentile3% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory105 vehicles
Avg Markup (All Models)-$1,325
Avg Markup (Highlander)-$1,699
% Below MSRP84%
Avg Days to Sell40 days
Avg Sold Markup-$1,082
Price History
Jul 9, 2026$54,779 → $54,684(-$95)
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