Deal Sheet: 2026 Highlander Platinum AWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDKDRBH0TS33A120

Negotiation Guide

Opening Offer

$58,418

Fair Price

$59,918

Walk Away Above

$59,912

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$53,316

Est. Invoice$54,514

Holdback (est.)$1,198

MSRP (Sticker)$59,906

Dealer Add-Ons (DIA)+$499

Asking Price$61,303

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,987

Percentile93% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Highlander)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,041

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