Deal Sheet: 2026 Highlander Platinum AWD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 5TDKDRBH0TS31A899

Negotiation Guide

Opening Offer

$58,055

Fair Price

$59,555

Walk Away Above

$59,549

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$52,993

Est. Invoice$54,184

Holdback (est.)$1,191

MSRP (Sticker)$59,543

Asking Price$60,741

Markup+$1,198

Est. Dealer Margin on This Car$7,748

Percentile91% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$745

Avg Markup (Highlander)+$1,198

% Below MSRP12%

Avg Days to Sell23 days

Avg Sold Markup+$614

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