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Deal Sheet: 2026 Highlander Platinum AWD
Haley Toyota of Richmond · Midlothian, VA · VIN: 5TDKDRBH0TS30J924
This Is Already a Great Deal
Opening Offer
$54,918
Asking Price
$56,617
Max Price
$56,617
- • Recent buyers paid ~$12 above MSRP
- • Asking price is already $412 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,745
Est. Invoice$51,885
Holdback (est.)$1,140
MSRP (Sticker)$57,017
Asking Price$56,617
Markup-$400
Est. Dealer Margin on This Car$5,872
Percentile8% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold606
Avg Markup+$12
Median Markup$0
Best Deal-$4,206
Worst Deal+$4,995
% Sold Below MSRP65%
Avg Days to Sell27 days
Dealer Profile
Inventory452 vehicles
Avg Markup (All Models)-$1,056
Avg Markup (Highlander)-$25
% Below MSRP93%
Avg Days to Sell34 days
Avg Sold Markup-$885
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