Deal Sheet: 2026 Highlander Platinum AWD

Toyota of Jackson · Jackson, MS · VIN: 5TDKDRBH0TS30J521

Negotiation Guide

Opening Offer

$55,892

Fair Price

$57,392

Walk Away Above

$57,386

• Recent buyers paid ~$12 above MSRP

Price Breakdown

Est. Dealer Cost$51,068

Est. Invoice$52,216

Holdback (est.)$1,148

MSRP (Sticker)$57,380

Dealer Add-Ons (DIA)+$1,395

Asking Price$58,775

Markup+$1,395

Markup includes $1,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,707

Percentile93% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold606

Avg Markup+$12

Median Markup$0

Best Deal-$4,206

Worst Deal+$4,995

% Sold Below MSRP65%

Avg Days to Sell27 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)+$429

Avg Markup (Highlander)+$1,395

% Below MSRP30%

Avg Days to Sell24 days

Avg Sold Markup+$525

Price History

Jul 18, 2026$58,300 → $58,775(+$475)

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