Deal Sheet: 2026 Highlander Hybrid XLE AWD

Norm Reeves Toyota Dallas · Dallas, TX · VIN: 5TDKBRCH5TS26A716

This Is Already a Great Deal

Opening Offer

$46,927

Asking Price

$48,378

Max Price

$48,378

• Recent buyers paid ~$234 above MSRP
• Asking price is already $3,150 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$45,652

Est. Invoice$46,678

Holdback$1,026

MSRP (Sticker)$51,294

Asking Price$48,378

Markup-$2,916

Dealer Margin on This Car$2,726

Percentile2% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold870

Avg Markup+$234

Median Markup$0

Best Deal-$6,478

Worst Deal+$7,995

% Sold Below MSRP68%

Avg Days to Sell27 days

Dealer Profile

Inventory196 vehicles

Avg Markup (All Models)-$1,739

Avg Markup (Highlander Hybrid)-$2,957

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup-$1,514

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-$2,997$49,0326d