Deal Sheet: 2026 Highlander Hybrid Platinum AWD

DCH Brunswick Toyota · North Brunswick, NJ · VIN: 5TDEBRCHXTS729405

Negotiation Guide

Opening Offer

$56,421

Fair Price

$57,921

Walk Away Above

$57,789

• Recent buyers paid ~$263 above MSRP

Price Breakdown

Est. Dealer Cost$51,316

Est. Invoice$52,469

Holdback (est.)$1,153

MSRP (Sticker)$57,658

Asking Price$58,657

Markup+$999

Est. Dealer Margin on This Car$7,341

Percentile86% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1203

Avg Markup+$263

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory410 vehicles

Avg Markup (All Models)+$786

Avg Markup (Highlander Hybrid)+$999

% Below MSRP11%

Avg Days to Sell35 days

Avg Sold Markup+$196

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