Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Juneau Toyota · Juneau, AK · VIN: 5TDEBRCHXTS708893

Negotiation Guide

Opening Offer

$54,948

Fair Price

$56,448

Walk Away Above

$56,891

• Recent buyers paid ~$262 above MSRP
• Sitting 136 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$51,026

Est. Invoice$52,173

Holdback (est.)$1,147

MSRP (Sticker)$57,333

Asking Price$57,333

Markup$0

Est. Dealer Margin on This Car$6,307

Percentile56% of inventory is priced lower

Days on Lot136 days

What Others Paid (Last 30 Days)

Cars Sold1193

Avg Markup+$262

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$61

Avg Markup (Highlander Hybrid)$0

% Below MSRP97%

Avg Days to Sell69 days

Avg Sold Markup-$21

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