Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Smart Motors Toyota · Madison, WI · VIN: 5TDEBRCHXTS30J981

This Is Already a Great Deal

Opening Offer

$57,343

Asking Price

$59,116

Max Price

$59,116

• Recent buyers paid ~$262 above MSRP
• Asking price is already $262 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,613

Est. Invoice$53,796

Holdback (est.)$1,182

MSRP (Sticker)$59,116

Asking Price$59,116

Markup$0

Est. Dealer Margin on This Car$6,503

Percentile56% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1193

Avg Markup+$262

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory207 vehicles

Avg Markup (All Models)-$2,013

Avg Markup (Highlander Hybrid)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,778

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