Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Rochester Toyota · Rochester, NH · VIN: 5TDEBRCHXTS30J947

This Is Already a Great Deal

Opening Offer

$57,306

Asking Price

$59,078

Max Price

$59,078

• Recent buyers paid ~$250 above MSRP
• Asking price is already $51 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,402

Est. Invoice$53,580

Holdback (est.)$1,178

MSRP (Sticker)$58,879

Dealer Add-Ons (DIA)+$199

Asking Price$59,078

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,676

Percentile64% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)+$75

Avg Markup (Highlander Hybrid)+$499

% Below MSRP20%

Avg Days to Sell35 days

Avg Sold Markup+$151

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