Deal Sheet: 2026 Highlander Hybrid Platinum AWD

DCH Brunswick Toyota · North Brunswick, NJ · VIN: 5TDEBRCH9TS34A209

Negotiation Guide

Opening Offer

$57,659

Fair Price

$59,159

Walk Away Above

$59,028

• Recent buyers paid ~$262 above MSRP

Price Breakdown

Est. Dealer Cost$52,418

Est. Invoice$53,596

Holdback (est.)$1,178

MSRP (Sticker)$58,897

Asking Price$59,896

Markup+$999

Est. Dealer Margin on This Car$7,478

Percentile87% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1193

Avg Markup+$262

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell26 days

Dealer Profile

Inventory416 vehicles

Avg Markup (All Models)+$783

Avg Markup (Highlander Hybrid)+$999

% Below MSRP11%

Avg Days to Sell36 days

Avg Sold Markup+$182

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