Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Toyota of Hopkinsville · Hopkinsville, KY · VIN: 5TDEBRCH9TS32A008

Negotiation Guide

Opening Offer

$58,861

Fair Price

$60,361

Walk Away Above

$60,236

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$53,499

Est. Invoice$54,701

Holdback (est.)$1,202

MSRP (Sticker)$60,111

Dealer Add-Ons (DIA)+$1,998

Asking Price$62,109

Markup+$1,998

Markup includes $1,998 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$8,610

Percentile92% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)+$52

Avg Markup (Highlander Hybrid)+$1,998

% Below MSRP42%

Avg Days to Sell34 days

Avg Sold Markup-$786

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