Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Coad Toyota Paducah · Paducah, KY · VIN: 5TDEBRCH9TS31A255

Negotiation Guide

Opening Offer

$57,642

Fair Price

$59,142

Walk Away Above

$59,017

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,414

Est. Invoice$53,592

Holdback (est.)$1,178

MSRP (Sticker)$58,892

Dealer Add-Ons (DIA)+$449

Asking Price$59,740

Markup+$848

Markup includes $449 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,326

Percentile83% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$342

Avg Markup (Highlander Hybrid)+$848

% Below MSRP52%

Avg Days to Sell31 days

Avg Sold Markup-$356

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