Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Toyota of Vineland · Vineland, NJ · VIN: 5TDEBRCH9TS29J296

Negotiation Guide

Opening Offer

$56,804

Fair Price

$58,304

Walk Away Above

$58,336

• Recent buyers paid ~$261 above MSRP
• Sitting 42 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$51,948

Est. Invoice$53,115

Holdback (est.)$1,167

MSRP (Sticker)$58,368

Asking Price$58,917

Markup+$549

Est. Dealer Margin on This Car$6,969

Percentile77% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)+$810

Avg Markup (Highlander Hybrid)+$549

% Below MSRP5%

Avg Days to Sell42 days

Avg Sold Markup+$891

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