Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Jeff Wyler Toyota of Springfield · Springfield, OH · VIN: 5TDEBRCH9TS29I902

Negotiation Guide

Opening Offer

$56,850

Fair Price

$58,350

Walk Away Above

$58,506

• Recent buyers paid ~$250 above MSRP
• Sitting 49 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$52,210

Est. Invoice$53,383

Holdback (est.)$1,173

MSRP (Sticker)$58,663

Asking Price$58,663

Markup$0

Est. Dealer Margin on This Car$6,453

Percentile56% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$1,158

Avg Markup (Highlander Hybrid)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$507

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