Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Juneau Toyota · Juneau, AK · VIN: 5TDEBRCH8TS716281

Negotiation Guide

Opening Offer

$54,898

Fair Price

$56,398

Walk Away Above

$56,840

• Recent buyers paid ~$261 above MSRP
• Sitting 108 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$50,982

Est. Invoice$52,128

Holdback (est.)$1,146

MSRP (Sticker)$57,283

Asking Price$57,283

Markup$0

Est. Dealer Margin on This Car$6,301

Percentile57% of inventory is priced lower

Days on Lot108 days

What Others Paid (Last 30 Days)

Cars Sold1232

Avg Markup+$261

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell27 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$61

Avg Markup (Highlander Hybrid)$0

% Below MSRP97%

Avg Days to Sell68 days

Avg Sold Markup-$60

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