Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Ecodrive Toyota of Gorham · Gorham, NH · VIN: 5TDEBRCH8TS34A251

Negotiation Guide

Opening Offer

$57,622

Fair Price

$59,122

Walk Away Above

$58,997

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,396

Est. Invoice$53,574

Holdback (est.)$1,177

MSRP (Sticker)$58,872

Asking Price$59,671

Markup+$799

Est. Dealer Margin on This Car$7,275

Percentile82% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)+$781

Avg Markup (Highlander Hybrid)+$799

% Below MSRP1%

Avg Days to Sell46 days

Avg Sold Markup+$17

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