Deal Sheet: 2026 Highlander Hybrid Platinum AWD

Lia Toyota · Wilbraham, MA · VIN: 5TDEBRCH8TS33A898

Negotiation Guide

Opening Offer

$57,527

Fair Price

$59,027

Walk Away Above

$58,902

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,312

Est. Invoice$53,487

Holdback (est.)$1,176

MSRP (Sticker)$58,777

Asking Price$59,481

Markup+$704

Est. Dealer Margin on This Car$7,169

Percentile80% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)+$687

Avg Markup (Highlander Hybrid)+$704

% Below MSRP0%

Avg Days to Sell37 days

Avg Sold Markup+$347

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