Deal Sheet: 2026 Highlander Hybrid Platinum AWD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 5TDEBRCH8TS29I793

Negotiation Guide

Opening Offer

$57,467

Fair Price

$58,967

Walk Away Above

$58,842

• Recent buyers paid ~$250 above MSRP

Price Breakdown

Est. Dealer Cost$52,258

Est. Invoice$53,432

Holdback (est.)$1,174

MSRP (Sticker)$58,717

Asking Price$59,915

Markup+$1,198

Est. Dealer Margin on This Car$7,657

Percentile87% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup+$250

Median Markup$0

Best Deal-$4,000

Worst Deal+$7,995

% Sold Below MSRP61%

Avg Days to Sell25 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$745

Avg Markup (Highlander Hybrid)+$1,198

% Below MSRP12%

Avg Days to Sell22 days

Avg Sold Markup+$611

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